Tourist Destination

Vol. 2, No. 2 (2024) • pp. 43-58 • Research Papers

The role of perfectionism in enhancing job performance in İzmir destination hotels

Cemre Çankaya Altuntaş, Meral Dursun Küçükoğlu

Perfectionism is the behavior of people who set goals that are difficult to achieve in order to be perfect, to reach perfection and to exhibit high performance. Job performance, on the other hand, is the behavior of employees in a business in accordance with the purpose of the business while fulfilling their duties. Hotel businesses are labor-intensive businesses and the human element is of great importance. Job performance is affected by factors such as personality traits and behaviors of employees. Therefore, it is thought that perfectionism, which is known as a personality trait, may affect the job performance levels of employees. Accordingly, the purpose of this study is to examine the relationship between perfectionism perceptions of hotel employees and their job performance. In obtaining the research data, a questionnaire was used as a data collection tool. Convenience sampling method was used in the study and the population of the study consists of employees working in four and five star hotels in Izmir. The data obtained were analyzed with SPSS and AMOS programs. According to the results of the analysis, there is a significant relationship between perfectionism perception and job performance. In addition, it was concluded that perfectionism perception has a positive effect on job performance. According to this result, positive developments in employees' perceptions of perfectionism will positively affect their job performance levels.

DOI: 10.5281/zenodo.14499170

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Vol. 2, No. 2 (2024) • pp. 59-68 • Review Paper

Digitalization in the Tourism Sector and Future Trends

Yunus Doğan

This study examines the impact of digitalization on the tourism sector and explores future trends. The rapid advancement of digital technologies has led to profound changes in the tourism industry, deeply influencing both tourists' travel experiences and the way tourism businesses provide their services. The study addresses the effects of digitalization on tourism under subheadings such as online reservation systems, social media, virtual reality, augmented reality, digital marketing strategies, and future trends. Digital platforms have transformed the processes of travel planning, booking, and experience sharing, with social media playing a significant role in shaping tourists' travel preferences. Furthermore, virtual and augmented reality technologies are increasingly integrated into tourism experiences, influencing tourists' decision-making processes. The findings of this study aim to comprehensively reveal the transformation of the tourism sector due to digitalization and its impact on both tourists and businesses, offering valuable contributions to industry practitioners and the academic literature.

DOI: 10.5281/zenodo.14540238

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Vol. 2, No. 2 (2024) • pp. 69-80 • Review Paper

The effect of food and beverages served in accommodation businesses on destination attractiveness

Gökhan Onat

Food and beverage services offered in accommodation establishments are one of the most important elements of the tourism experience. Local cuisine experiences are becoming more and more prominent among tourists' motivations for choosing destinations. Increasing the attractiveness of destinations and ensuring the satisfaction of tourists is directly related to authentic and quality gastronomy services. Food and beverages are considered to be not only a means of consumption but also an important tool for cultural identity and brand value of destinations. In this context, local gastronomy elements offered to tourists can positively affect the overall image of the destination and visitor loyalty. In this study, the effects of food and beverages offered in accommodation establishments on destination attractiveness are examined in the light of the research in the literature. A total of 15 studies were evaluated using content analysis method and the effects of these services on tourist satisfaction, behavioral intentions and destination preferences were revealed. The findings show that quality and authentic gastronomy services have the power to differentiate destinations and this positively affects tourists' destination preferences. In addition, factors such as the way food is presented, its visuality and the atmosphere of the environment in which it is presented are also found to strengthen tourist satisfaction. However, it was emphasized that low quality services may lead to tourist dissatisfaction and damage the image of the destination. With these aspects, gastronomy tourism is considered as a powerful strategic tool in destination marketing.

DOI: 10.5281/zenodo.14540498

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Vol. 2, No. 2 (2024) • pp. 81-87 • Research Papers

The role of brand trust in purchase intention: The case of a chain food and beverage business

Kamil Pekaydın

This study examines the role of brand trust in influencing consumers' preferences for chain food and beverage establishments through the lens of the Theory of Planned Behavior (TPB). The TPB framework includes three main components: attitudes, subjective norms and perceived behavioral control. Using a sample of 399 respondents, the study employs a survey methodology to measure these components as well as brand trust. The results show that attitudes, subjective norms and perceived behavioral control significantly influence purchase intention towards chain food and beverage establishments. Furthermore, brand trust was found to moderate the relationship between perceived behavioral control and purchase intention and strengthen this link. However, brand trust did not significantly moderate the relationships between attitudes, subjective norms and purchase intention. These findings suggest that although brand trust is crucial in enhancing perceived behavioral control, its influence on attitudes and subjective norms may be less pronounced. The study contributes to the existing literature by highlighting the importance of brand trust in consumer decision-making processes and offers practical implications for marketing strategies in the food and beverage industry. Future research should explore the long-term effects of brand trust and consider different demographic and cultural contexts to further generalize the findings.

DOI: 10.5281/zenodo.14603260

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Vol. 2, No. 2 (2024) • pp. 89-103 • Research Papers

Adaptation issues faced by MESEM students in the tourism sector

Çiğdem Mutlu

This study examines the problems encountered by students receiving tourism education at Vocational Education Centers (VECs) in Turkey during their adaptation to the sector and their suggestions for solutions. Using a phenomenological design from qualitative research methods, interviews were conducted with 30 students, 10 teachers and 8 workplace representatives. The findings show that students experience problems such as intensive working hours, imbalance between theoretical and practical training, social adaptation problems and insufficient vacation days. Employers stated that students' practical skills do not meet sectoral expectations. Suggestions for solutions include mentoring programs, psychological support, flexible training programs, stronger collaboration with the sector and updating training materials. The study provides guidance to policy makers to improve the quality of vocational education and provide the sector with a qualified workforce

DOI: 10.5281/zenodo.14926637

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