Navigating tourist preferences: The role of cognitive shortcuts in destination choice
DOI:
https://doi.org/10.5281/zenodo.10053678Keywords:
Cognitive Shortcuts, Tourist Destination Choice, Destination Image, Consumer Behavior, Destination Management Organizations (DMOs)Abstract
Theoretical research explores the intricate process of tourist destination selection, focusing on cognitive psychology and cognitive shortcuts. These cognitive shortcuts, which simplify decision-making, are studied in the context of visitor choices. Drawing from cognitive psychology, consumer behavior, and tourism studies, the study comprehensively examines cognitive heuristics, how they relate to perception, motivation, trust, and preferences. Influential factors include destination image, marketing, risk perception, and culture. The study not only enhances understanding but also offers practical insights for Destination Management Organizations. Strategies include shaping destination image, addressing travel risks, and reducing choice overload. In essence, this research illuminates the cognitive shortcuts shaping tourist preferences and provides guidance for adapting to the evolving travel landscape.
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Author Biography
Yusuf Karakuş, Recep Tayyip Erdoğan University
He completed his undergraduate education at Erciyes University, Department of Tourism Management and Hotel Management. He prepared his Ph.D thesis titled "New product development model for touristic regions: An application on Nevsehir province" at Nevsehir Hacı Bektaş Veli University in 2017 and earned the title of Doctor. He started to work as Assis. Prof. at Recep Tayyip Erdoğan University Ardeşen Vocational High School in 2021 and as of 2023, he has been working as Assoc. Prof. at Ardeşen Tourism Faculty.
His reserch interest areas: Tourism product, Destination marketing and management, Decision making in tourism research.
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Copyright (c) 2023 Yusuf Karakuş
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