The role of service orientation in shaping tourism students' willingness to work within the sector
DOI:
https://doi.org/10.5281/zenodo.18106632Keywords:
Service Orientation, Tourism Career Intention, Tourism StudentsAbstract
A shortage of qualified personnel in the tourism sector adversely affects service quality, a problem exacerbated by insufficient tourism-trained staff and the tendency of tourism graduates to leave the industry. This study aims to examine the relationship between service orientation and the intention to work in the tourism sector, as well as to identify potential differences based on demographic and educational characteristics. Data were collected from 470 tourism students through convenience sampling and analyzed using SPSS and AMOS statistical software. The findings indicate that the type of degree program significantly influences service orientation. Moreover, the intention to work in the tourism sector varies according to the type of university attended, voluntary department choice, prior awareness of job requirements, and the decision to pursue tourism education despite knowledge of employment conditions. The results reveal a statistically significant and positive relationship between service orientation and the intention to work in the tourism sector. These findings suggest that alignment between individual personality traits and career choice enhances employee effectiveness and contributes to service quality and sectoral sustainability.
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Copyright (c) 2025 Selda Güven, Berna Mazlum, Esra Cesur, Seda Şahin, Merve Aycan
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