Haute Cuisine, Cultural Capital, and Tourist Destination Image: A Qualitative Study from Türkiye

Abstract

This study approaches haute cuisine and fine dining not only as an area of gastronomic development but also as a strategic tool for the image building, international positioning, and competitive differentiation of tourist destinations. The primary objective of the research is to examine the role of the fine dining ecosystem in Turkey on destination image from a multi-stakeholder perspective and to reveal its contributions to the destination marketing and management literature. The research was designed within the qualitative research paradigm using a phenomenological approach; data were collected through semi-structured in-depth interviews. A total of 19 participants, selected through purposive sampling, consisted of Michelin-starred chefs, fine dining restaurant owners, young generation chefs, gastronomy academics, gastronomy writers, consumers who regularly experience fine dining, and international gastrotourists. The data obtained were analyzed using thematic analysis. The research findings show that fine dining experiences enhance the perceived prestige, cultural sophistication, and experiential value of destinations. Fine dining stands out as a symbolic tool that highlights the dimensions of exclusivity and quality in destination image, especially for tourist segments with high spending potential. It was determined that international guides such as the Michelin Guide play an important role in increasing the global visibility of Turkey's fine dining scene; however, this visibility has not yet been transformed into a comprehensive and sustainable strategy in the context of destination marketing and management. In conclusion, the study reveals that fine dining is not only a gastronomic value for Turkey but also a strategic asset in terms of destination image and international competitiveness; it offers important theoretical and practical insights in the context of destination management, gastronomic diplomacy, and brand positioning.